The event structured data makes it easier for people to discover and attend events through Google Search results and other Google products, like Google Maps. Your events can be eligible to be displayed in the event experience on Google, featuring your logo, description of the event, and more.
Each event must have a unique URL and markup on that URL. Each event must accurately describe the event name, start date, and location.
location (Place): A nested Place.
name (Text): The full title of the event.
startDate (DateTime): The start date and start time of the event in ISO-8601 format. Add both the date and time so users can more easily find events that fit into their schedule. If you don't know the start time or the event is a day long event, only specify the start date.
If the event takes place over the course of multiple days, indicate both the start and end date.