Structured Data

Introductory Guide to Structured Data

The HowTo structured data or content walks users through a set of steps to successfully complete a task, and can feature video, images, and text.

Proper structured data in your news, blog, and sports article page can enhance your appearance in Google Search results. Enhanced features include entry in a top stories carousel, host carousel, visual stories, and and rich result features such as headline text and larger-than-thumbnail images.

Google uses structured data to understand the content on the page. You can provide specific information about your site, which can help your site display in richer features in search results. Structured data is a standardized format for providing information about a page and classifying the page content.

A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic. FAQ pages can have a rich result on Search and an Action on the Google Assistant. The feature is available on desktop and mobile devices.

The event structured data makes it easier for people to discover and attend events through Google Search results and other Google products, like Google Maps. Your events can be eligible to be displayed in the event experience on Google, featuring your logo, description of the event, and more.

You can use structured data for your organisation's logo to specify the image Google Search uses in the Search results and in the Knowledge Graph.

You can mark up your movie lists with structured data so users can explore movies through Google Search. You can provide details about the movies, such as the title of the movie, director, and an image of the movie. The movie carousel is only available on mobile devices.

Q&A Pages are web pages that contain data in a question and answer format - one question followed by its answers. Users must be able to submit answers to the question. Don't use QAPage markup for content that has only one answer for a given question with no way for users to add alternative answers; instead, use FAQPage.

If you offer any subscription-based access to your website content, or if users must register for access to any content you want to be indexed, you can add structured data to the website that helps Google differentiate paywall content from the practice of cloaking.

Google Search is an entry point for people to discover and watch videos. Videos can appear in Google Search results, video search results, Google Images, and Google Discover. Videos may also be eligible for enhancements as well.

Carousels typically appear only on mobile devices, and only for certain content types. There are two ways to implement a list format for structured data: Summary page with multiple full details pages and A single, all-in-one-page list.

A breadcrumb trail on a page indicates the page's position in the site hierarchy. A user can navigate all the way up in the site hierarchy, one level at a time, by starting from the last breadcrumb in the breadcrumb trail.

You can mark up your courses with structured data so prospective students can find through Google Search.

You can mark up your recipe content with structured data to provide rich results and host-specific lists for your recipes, such as reviewer ratings, cooking and preparation times, and nutrition information. Use recipe structured data for content about preparing a particular dish.