Proper structured data in your news, blog, and sports article page can enhance your appearance in Google Search results. Enhanced features include entry in a top stories carousel, host carousel, visual stories, and and rich result features such as headline text and larger-than-thumbnail images.
Google uses structured data to understand the content on the page. You can provide specific information about your site, which can help your site display in richer features in search results. Structured data is a standardized format for providing information about a page and classifying the page content.
The event structured data makes it easier for people to discover and attend events through Google Search results and other Google products, like Google Maps. Your events can be eligible to be displayed in the event experience on Google, featuring your logo, description of the event, and more.
You can mark up your movie lists with structured data so users can explore movies through Google Search. You can provide details about the movies, such as the title of the movie, director, and an image of the movie. The movie carousel is only available on mobile devices.
Q&A Pages are web pages that contain data in a question and answer format - one question followed by its answers. Users must be able to submit answers to the question. Don't use QAPage markup for content that has only one answer for a given question with no way for users to add alternative answers; instead, use FAQPage.
If you offer any subscription-based access to your website content, or if users must register for access to any content you want to be indexed, you can add structured data to the website that helps Google differentiate paywall content from the practice of cloaking.
You can mark up your recipe content with structured data to provide rich results and host-specific lists for your recipes, such as reviewer ratings, cooking and preparation times, and nutrition information. Use recipe structured data for content about preparing a particular dish.