The Performance report shows important metrics about how your site performs in Google Search results: how often it comes up; average position in search results; click through rate; and any special features (such as rich results) associated with your results.
Depending on which tabs you select, the chart shows total clicks, total impressions, average CTR (click through rate), and average position. You can group and filter your data by many dimensions.
Represents the query strings that users searched for on Google. Only searches that returned your site are shown.
Review the Query list for expected keywords. If keywords that you expect to see don't appear, your site might not have enough useful content relevant to those keywords.
Find queries with high impressions and low CTR. These queries can help identify where you can improve your titles and snippets to match your users’ interests.
Find branded or not-branded query totals. You might want to see how many queries show your site when the user does or doesn't include a specific string, such as a brand name.
The final URL linked by a Search result after any skip redirects.
The country where the search came from.
The type of device on which the user is searching: desktop, tablet, or mobile. If you have separate properties for your different device types (for example m.example.com for mobile and example.com for desktop), you might not be able to compare metrics unless you use a Domain property.
The type of Google search run by the user: web search (the default), image search, video search, and so on.
For a given URL, all click, impression, and position data is stored separately for each search type. So, for instance, an image can appear in both web results and image results, but the click, impression, and position data for that image are recorded separately for web searches and image searches.
It represents a special search result feature such as a rich result type or an AMP.
AMP on image result - An Image Search result, where the image is hosted in an AMP page.
AMP non-rich results - A basic, non-graphical (plain blue link) search result for an AMP page.
AMP article - A visually-decorated search result link, such as an image from the AMP page, plus a content summary. The result can be either free-standing in the results page, or embedded in a carousel of similar result types. AMP article rich results are also counted as rich results.
AMP story - a visual storytelling format built on AMP that enables a user to tap through full screen images and videos.
Event - An event rich result.
FAQ rich results - A FAQ page.
How-to rich results - A How-to rich result.
Job details - A job posting result that shows an expanded description of a job.
Job listing - A job posting result that shows a summarized view of a job.
Media Actions - Actions for music, television, and movie structured data, such as listen or watch.
Product results - Items marked up with Product schema.org markup, or identified as a product result by some other mechanism.
Q&A rich results - A Q&A page rich result.
Recipe rich result - A Recipe rich result that appeared outside of a collection in search results.
Recipe gallery - A Recipe rich result that appeared in a collection of Recipe rich results.
Rich results - Any type of rich result defined in structured data listed in the search gallery. This includes all rich-result subtypes such as job listing and AMP article rich results.
Review snippet - A review snippet rich result.
Special Announcement - A SpecialAnnouncements structured data element with information about COVID-19.
Web Light results - A lightweight, transcoded version of a webpage, optimized for viewing over slow data connections.
Videos - Videos that appear in either general search results (type Web) or Discover.