You can use structured data for your organisation's logo to specify the image Google Search uses in the Search results and in the Knowledge Graph.

For example,

<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "http://www.example.com",
"logo": "http://www.example.com/images/logo.png"
}
</script>

Required Properties

  • logo (URL): URL of a logo that is representative of the organization.

  • url (URL): The URL of the website associated with the logo.

Image Guidelines

  • The image must be 112 x 112 px, at minimum.

  • The image URL must be crawlable and indexable.

  • The image must be in .jpg, .png, or. gif format.