Amazon protects its consumers from fraudulent or harmful products. In order to achieve this, Amazon has multiple categories that are restricted to most sellers. They are referred to as Restricted Categories or Gated Categories.
In addition to the categories, there are certain restricted products requiring approval to sell. Amazon also regulates the use of brands.
Some of restricted categories are:
To sell products in gated categories, you have to go through an approval process. You can request approval to sell in any of Amazon's restricted categories through Seller Central. After you have logged in:
Depending on the category, the actual documents will vary.
Purchase Invoice Criteria
Invoices are a crucial part of the approval process. They help Amazon know where your stock is coming from and, most importantly, whether it is authentic.
The invoice must not be old than 180 days. It must include your business name and address, and name & address of the manufacturer or distributor. It must also include your GST number or any government registered license number as per the requirement of the category.
Government License or Certificates
There are different kinds of license required in distinct categories. For example,
If your product packing is in the form of a pouch, then back and front both side images are required. If it is in a box then four-side images are required with clear logo, brand name, manufacturer's address, contact details, barcodes.
If you are requesting approval for food items, the FSSAI and green vegetarian logo should be clearly visible on product packing along with manufacturing date and expiry.
The requirements for selling in the Grocery & Gourmet Food category reflect customer concerns about product quality, product branding, and consumer safety. Depending on the type of business (reseller/distributor, manufacturer or both), you have to submit following documents:
You can monitor the status of the request in seller panel under Manage Your Case Log. The system will generate a case log with a unique ticket number and the seller will get notification via email.
After you submit the approval request, Amazon team will review it and let you know about their decision via email. If in case they reject your request, they will provide an explanation as to why they did so and help you with how to reapply again. Before re-applying rectify the errors in your documents if any.
Restricted categories: These are entire categories of products, such as Grocery & Gourmet Food. Sellers need approval to sell any product that falls within that category.
Restricted brands: These are brands (makes or manufacturers), e.g. Adidas, that third-party sellers are restricted from selling on Amazon.
Restricted products: These are narrow product types that sellers need approval to sell.